FEATURED PROJECT
THE MOUNTAIN DEW
VERTICAL CHALLENGE
When the longest-running ski and snowboard series in
North America needed a design firm to help raise their
profile, organizers turned to Infusion Studio.

Infusion Studio first created a cohesive look across all
aspects of the event's promotional materials, from ads
and posters to web presence and sponsor proposals.
They then launched a campaign to secure such major
brand-name sponsors as Mountain Dew, Chevrolet,
Irving Oil, and Verizon Wireless.

To provide the event with a broader community angle,
Infusion Studio also worked to bring in the Make-A-Wish Foundation as the official beneficiary of fundraisers at
every Vertical Challenge event.

Infusion Studio's efforts to promote the Vertical Challenge
as a family-friendly event teaching kids safe and healthy competition has proven such a success that people who
came as kids are now returning with their own children!