» Art for Water

Jan

Paul Rand and the Perfect Small-Business Logo

By: Heather Clifford Category: Design, Marketing Tags: Art for Water, Carolyn Davidson, Fields of Ambrosia, International Business Machines, logo concept, Paul Rand, Rindge Rec Department, small business logo, small business marketing

Should your logo sell you and your product or service? Or should it identify who you are? 20th-century graphic design pioneer Paul Rand insisted that a logo’s purpose is not to sell. Its purpose is to identify. Picture the IBM logo. Would you have any idea what “IBM” stands for if you didn’t already know what it stands for? Rand …

May

Design Pick of the Week: Art for Water

By: Heather Clifford Category: Design Tags: Art for Water, design pick of the week, Harrisville New Hampshire

When I first saw the Art for Water logo, I wasn’t immediately sure what the group or business was all about – but I found the image and words so compelling I headed immediately to their website to find out more.