1) I resolve to… organize just one thing. Maybe it’s the cluttered top of your desk. Maybe it’s the list of items your marketing person has been waiting for. Maybe it’s a box overflowing with six months’ of receipts. Resolving to “get organized this year” is one of those resolutions it’s impossible to keep. Pick one chore that’s been hanging …
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Jul
4 Ways to Add Some Sizzle to Your Business This Summer
By: Heather Clifford
Category: Doing Business, Marketing
Tags: business planning, farmer’s market, marketing plan, spring cleaning, summer giveaways, summer promotions
Don’t give in to the lazy days of summer! A few ideas for adding some sizzle to your business: 1) Raise your profile with hot-weather giveaways. Offer a freebie – ice cream cones, logoed mister bottles – for anyone who comes in your store or office on days the thermometer hits 90.
Read More25
Jun
Mountain Path Yoga – Doing Good From the Start
By: Heather Clifford
Category: Design, Doing Business, Portfolio, Print, Social Networking
Tags: Azanna Wishart, Mountain Path Yoga, Somaly Nam Foundation
As I’ve written before, the people I meet are one of the best parts of my job – and one of the most interesting parts can be the often surprising things I learn while working on their projects. Take Mountain Path Yoga of Thornton, New Hampshire. I few months back I created a new logo, seen here, for owner Azanna …
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Jun
Design Pick of the Week: Mission Impawsible Dog Training
By: Heather Clifford
Category: Design
Tags: design pick of the week, dog training, Mission Impawsible
This playful logo for Mission Impawsible Dog Training in Brentwood is super-cute – and very effective at inviting me, as the consumer, to want to take my own dog through the Mission Impawsible training program. First, the color scheme. Yellow and red are primary colors, clean and crisp. Red has many connotations, and in this case, it makes me think …
Read More6
Jun
Design Pick of the Week: Surf Seafood Restaurant
By: Heather Clifford
Category: Design
Tags: chef, Michael Buckley, New Hampshire, Portsmouth, Surf Seafood Restaurant
No doubt what sort of fare is served up at Surf, whose fun logo caught my eye online recently. In fact, chef/owner Michael Buckley’s establishment has won Best Seafood Restaurant in the state by New Hampshire Magazine numerous times. A basic design color wise – blue for water and black, with the tan background – the logo for Surf is …
Read More28
May
The Things You Learn on the Job!
By: Heather Clifford
Category: Doing Business
Tags: fire, fire safety, smoke damage, Tim Doucette, Worry Free Restoration
Meeting Tim and Pauline Doucette would give any struggling small-business owner a shot in the arm. The owners of Worry Free Property Management are so good at what they do, and so confident about the future of their business, their energy is infectious. Find your niche, that skill or talent you have better than anyone else in your market – …
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May
Beyond Facebook: Which Social Media Site Is Best for Your Business?
By: Heather Clifford
Category: Marketing, Social Networking
Tags: Goldstar, LinkedIn, Pinterest, small business marketing, social media, Twitter
My take on some of the other social media tools out there that small-business owners might want to take advantage of: 1) Pinterest The mostly female users of this photo-sharing website create digital bulletin boards of their own images and “repin” and “like” images from other users. If your product or service lends itself to visual presentation – original artwork …
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May
Logo design is all about telling a story. And while driving through Wolfeboro the other day, I came across a “story” I want to write myself into! Simple and elegant, the logo for The Cottages of Wolfeboro immediately drew me in. The graphic designer cleverly embedded the emblem (the tree) inside a green bounded box. Yet the box does not …
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Apr
Reading Round-Up: Self-Promotion, The Cloud, and Lego Furniture
By: Heather Clifford
Category: Marketing, Reading Round-Up
Tags: getting your business noticed, marketing, small business
No time to read any business articles this week – again? For the last few months, we’ve been trying to share one article a day with our colleagues and clients via Twitter (@InfusionStudio1). Just one article – often a blog post really. Something that will take mere minutes from your day to read. But that will keep you thinking for …
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Mar
Design Pick of the Week: Thirsty Moose Taphouse
By: Heather Clifford
Category: Design
Tags: design pick of the week, logo, logo design, Thirsty Moose Taphouse
No mistaking what services are offered at the establishment whose logo is my fourth Design Pick of the Week! Even if you can’t make out the logo’s text on your smartphone screen, the beer pint you see here can’t represent anything other than a good ol’ boys brewpub. Throw in the antlers, and you know for sure that the Thirsty Moose Taphouse …
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