» marketing

Apr

Reading Round-Up: Self-Promotion, The Cloud, and Lego Furniture

By: Heather Clifford Category: Marketing, Reading Round-Up Tags: getting your business noticed, marketing, small business

No time to read any business articles this week – again? For the last few months, we’ve been trying to share one article a day with our colleagues and clients via Twitter (@InfusionStudio1). Just one article – often a blog post really. Something that will take mere minutes from your day to read. But that will keep you thinking for …

Dec

Year-End Promotions a Good Idea for Small Business

By: Heather Clifford Category: Doing Business, Marketing Tags: Erik Sherman, marketing, mistakes, small business, year-end promotions

The title said, “Don’t Make This Common Year-End Mistake” – and the first thing I see is a pair of holiday socks that eerily resemble a pair I’m fairly certain I own. Uh-oh! Was I relieved to see the writer was talking about promoting your business and not questionable taste in footwear. But Erik Sherman (whose Inc. article I tweeted …

Feb

Business Advice from Ansel Adams

By: Heather Clifford Category: Doing Business, Marketing Tags: Ansel Adams, business, Facebook, marketing, portfolio, selling, small business, target marketing

There is nothing worse than a sharp image of a fuzzy concept. ~ Ansel Adams I came across this great quote recently – and it reminded me immediately of some of the initial conversations I’ve had with people who eventually became regular clients… and a few who didn’t.